Mo Secrets to Success?

I've just learned that Mo Bunnell held his first Start Thinking Team workshop! Not only did Mo have 25 participants, it appears he has learned to "speak their language", having already gotten an ROI on his investment.

Hopefully we can learn from a fellow newbie. Mo...what would you say are your top 3 secrets of success for launching with ROI using HBDI?

I've learned that going to prospects with case studies and example profiles is selling. They have more capacity to listen to what HBDI is all about when I am able to produce an industry specific case study with actual facts & figures.

Sheepishly, I admit that my first actual 'selling' mode was approached with a D mindset. I did pretty well with the assessment debrief, but went back to my D mode when selling him on the idea of bringing this to his work. (enter cheesy gameshow sound effect - woo woo woo woo woo)

My banker friend (1112) looked at page 10, then at page 12 of the Start Thinking workbook and started analyzing his situation. He realized that his profile and most likely, the profiles of the other branch managers, was not aligned with the Entrepreneur and general CEO profiles. This hit home for him!

He shared that his leader was most likely 1 in the D quadrant. Their branch opened on 02.20.09. Most of the other banks in his region experience an 8-9 month load period to attain $1M in deposits. Well...his bank is on track to do this in just 4 weeks! When he saw page 12, he realized that because his leader was speaking "D" speak, he was most likely attracting that Entrepreneur and General CEO D quadrant thinker. You know, people that own businesses or are in a position to place large deposits in a small community bank? ;-) wink.

He all of a sudden was able to make the connection that he needed to learn how to sell to the D quadrant, using D quandrant language. He also saw that if he were to get out of the operations mode, he would need to learn to develop more future oriented, risk taking, origination thinking.

I was actually able to see his brain working from B, to A, to D... in a matter of about 5 minutes.

Needless to say...he wants my help in how best to do this AND, he is looking into the possibilty of a team workshop for the 12 branch managers.

In addition, a special thanks to Maria for running a scan of his website. Wouldn't you know...all pages of the bank had a profile that look almost identical to his. The big news...all pages were a 3 for the D quadrant.

MAJOR SELLING POINT :)

I hope to hear about your secrets to success soon!

Re-Thinking the Writing of Bio

Is everything you write starting to be seen through a whole brain lense?



This past week I've written 3 different bios - one for UT Coaching, one for NSA, and one for Toastmasters. I know I am not experienced quite yet in using our new model, but I did try to write them with an appeal to each of the 4 quadrants.



Want some practice coaching? Feel free to share with me your thoughts on what I might change on my UT Coaching Bio to be more whole brained! We can learn together!

I don't know how to post a document just yet...so please excuse that this is going to be looooong text!

Kathy Potts has been coaching business-minded professionals for over 10 years. When clients hire Kathy, they are typically looking for tools, structure, and a much needed sounding board. Kathy’s customized approach has provided her clients with the process and discipline needed to realize their career aspirations.
Kathy is the Director of Organization Development & Learning for HSN. In this role, she oversees leadership development, team alignment & performance facilitation and the service of strategic planning facilitation for the organization.
Kathy sits on the board of the National Speaker’s Association of Central Florida, where she intends to serve as the VP of Programming in the 2009-2010 year, leading into the role of President in 2011.
A mix of certifications and real-life experience qualify Kathy as a subject matter expert in behavioral coaching:
· Certified in the Marshall Goldsmith Coaching Process
· Certified MBTI Assessor
· Certified CORE Map Facilitator
· Certified Hermann Brain Dominance Instrument Assessor
· Certified Personnel Dimensions International 360 Degree Assessment Facilitator
· Certified Situational Leadership Facilitator
· B.S.W. from the University of South Florida
In addition, Kathy is happily married to her high-school sweetheart of 17 years. Together they raise their 4 year old son as a dual income family.

We Finished the Certification! Now what?

By now you are thumbing through those thick binders...getting clear about just exactly what you need to do to complete your practicums.

• the D's have drawn a picture/diagram of the possibilities for who to ask, what could happen...


• the A's have a short list of the facts...typed on a blank piece of paper


• the B's have already scheduled if not completed the tasks


• the C's are reconnecting with friends, colleagues, family...still deciding how to get everyone involved :-)

In the spirit of expanding my B quadrant thinking abilities, here is the blog I promised to start as to expand our community of practice beyond the certification class.

I have an assignment for us! Take a look at the following address (http://www.tailwindconsulting.com/). If you were going to give some whole brain advice to the person responsible for this website...what advice would you give? I can share that as a D ...the moment I saw an entire page of words...I let out a "ahhh!". It wasn't until I scrolled down that my D/C was soothed with a picture.

So...what do you guys think???